The purpose of Strategic Marketing is to build business assets and/or to generate and convert sales to convert profit.
However, prior to this, business/brand positioning and momentum is fundamental.
Working with our clients encompasses: Understanding the Business first and foremost. Defining the positioning is also of great importance. The activity following on from here is specific to the best outcome…. in some cases it might be writing a product program, developing the marketing strategy and plan, business coaching, building a website, creating a digital campaign, creating an advertising campaign, building a database…
The capacity in our business has allowed us to work across different projects, business types and industries.
We have been working with Urban Revolutions for over 12 months. Initially coming in to assist with business and marketing strategy, this has evolved to the execution of a new website, and a new business initiative Government pitch.
This is a great example of how we work with clients from a business strategy positioning and then flow through the strategy to the marketing strategy and execution.
Since our involvement with Urban, rationalisation of brands and products has enabled the opening of a new product that will significantly revolutionise this business.
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All encompassing business and branding strategy work. Including business concept, positioning, customer profile identification, brand development, program development, communication content strategy and ongoing business coaching.
In the space of 12 months this business has achieved it’s customer targets and has also established a customer pipeline for future growth.
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Creating a concept (Application) that not only serves the community (making the broad range of parking options more accessible and easier to use), but also acts as a means of building relationships with business, emphasising the core strengths of the Council whilst recognsing the core strengths of business providers. A well positioned community collaboration initiative.
A business and brand founded by the founders of RUN Partners. This is a completely new concept in the market place. The essence of the brand is to act as a ‘support team’ for people who are seeking more from life. This has been created through connecting wellness providers (i.e. coaches) with individuals through the monthly talks, marketing communications and annual retreats. The next stage for Me AfterWork is the launch of a new comprehensive platform website, coming September 2017.
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Development of the marketing strategy, which then rolled into working with the sales and marketing team to create the marketing plan. All leading directly into the business strategy goals.
Parking last year’s plan and looking at the areas of growth and the key opportunities and potential limitations both within the business and industry to ensure optimal marketing spend utilisation.
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Scoped, strategised and wrote the award application for the Australian Marketing Promotional Industry Awards. The submission has been placed as one of six finalists in the non-for-profit marketing promotional awards. Winner to be announced September 2017.
The content strategy, design, copy writing, scheduling and community management of ongoing eDM campaign. Open rates increase from 31% to 62% and click-through from 3% to 10%. However the key opportunity was positioning the eDM to demonstrate TurnKey’s strategic brand approach when working with marketing and business clients, i.e. that promotional marketing has a bigger impact when the initial thinking evokes alignment with business, brand and customer.
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Taking a well established brand into the digital space. This included a new website, fortnightly eDM’s and building a social media presence. The outcome resulted in the creation of a customer database, an increase in customer engagement and enquiries, and an evolution in the products offering and business model.
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The strategy, design and development of the new website.
The objective of the website was to increase the accessibility and visibility of the research projects and events to all stakeholders in the red meat industry industry.
The website become a key communication channel for AMPC to connect with the widespread, cross country, stakeholders. Which resulted in an increase in research report views and consequently an increase in the awareness of the AMPC contribution to the red meat industry.
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