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Looking for the latest news in marketing, strategy and digital trends? You've landed in the right place. Check back regularly for our latest articles.

Marketing... Is it a Cost, Investment or Profit Centre?

The Business Strategy behind the Marketing Strategy? Three Types of Marketing Mindsets. Which one are you?

The Power of the ‘C’ Word!

The ‘C’ word that enables you to see beyond the doing. 5 tips on how to get there, starting today.

Is it Really Banana Bread?

When do you think about naming a product? We say, the sooner the better! The things you consider when it comes to product naming, also help you through the development and business and marketing planning. Keep reading for our list of of 10 considerations.

What is your Brand worth?

10 measures of Brand Value. The weightings vary dependent on your market and business strategy but this is a very good list for new and established businesses to reference, when building their business assets. Begin with the end in mind to help you work out your starting point..

"Baby come back, any kind of fool will see I was wrong, and I just can’t live without you."

A brand, in very simple terms, is a business strategy to get you to turning a vision into reality. If you do the work on your brand positioning, it lays the foundations of a very promising future. This is why great brands can come back after years of being put out to pasture.

Business Lessons from A Successful Media Communications Entrepreneur

Virginia Hyland of Hyland Communications began selling media, and now, 12 years later, has transitioned into a full service communications agency model employing over 40 staff.

Club Billionaire - What does it take?

The number of billionaires continues to grow. As of March 2017, there were 2,043 billionaires in the world – a 13% increase on last year according to the annual Forbes list.

What is your business fear?

One of the best lessons I have learnt in the last 18 months is that fear is an illusion. It’s in the head. It’s not real.

CEO’s sceptical of Marketing

80% of CEOs Do Not Trust Marketers and 54% of CEOs said they call marketing la-la land. This was according to a 2012 Fournaise Group Study, across North America, Europe, Asia and Australia.

Are you and your agency becoming complacent?

It starts off with a tip-toe, and then creeps up at a speed that surprises you. And before you know it, it’s screaming at you. Bringing things to the surface. Drawing your attention…. to face the truth. To take some kind of action.

Do you focus on the Impact or the Task?

Is what I am doing right this very second having an impact? Or is it to tick-a-box / fill my day? The face that you are reading this article, means you are or have aspirations for improving your impact. Our kind of people.

What’s your big idea?

Everyone is looking for the next big idea. But what if the big idea is just executing a lot of the small ideas well?

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