The Business Strategy behind the Marketing Strategy? Three Types of Marketing Mindsets. Which one are you?
10 measures of Brand Value. The weightings vary dependent on your market and business strategy but this is a very good list for new and established businesses to reference, when building their business assets. Begin with the end in mind to help you work out your starting point..
A brand, in very simple terms, is a business strategy to get you to turning a vision into reality. If you do the work on your brand positioning, it lays the foundations of a very promising future. This is why great brands can come back after years of being put out to pasture.
Virginia Hyland of Hyland Communications began selling media, and now, 12 years later, has transitioned into a full service communications agency model employing over 40 staff.