A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures. Michael Eisner
This is both brand and life speak!
Two things for two reasons – you build trust through consistency and excitement through surprise. Why wouldn’t I take a sit on your couch?
This approach (home & surprise) is not only reserved for your customer but everyone who connects with your brand. At the top of that list, should be you and your team.
If you can guess who spoke these words you will know their audience, in over 50 years, have stayed on for the ride!
Yes it’s a ride. It’s in motion. It’s not static.
So no your brand guidelines is not your brand (your brand guidelines is a combined reflection of representation and aspiration if done right).
Your brand is the total consciousness of all interactions – past, present and future.
So how are you cultivating (your brand’s) consciousness?
**Be the first to email me the name of the person behind these words to win the prize.
