Newsletter - Run Partners

#thejoyofmarketing

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Are you driving with your eyes closed?

Marketing without data is like driving with your eyes closed - Dan Zarrella Opinions can be interesting/enticing, but when not backed by solid evidence, can be dangerous. The wrong information can spread like wild fire, leading to strategic cont.

Don’t throw the baby out!

After looking at the table above please don’t throw the baby out with the bath water! I.e. Don’t discard your marketing strategy & plans… but start asking questions. The most important question to ask is: Is our cont.

Australian Black Pepper

I was in the market for a wooden pepper shaker. Our glass shaker had broken. (Note: do not buy glass shakers). It’s something I have been thinking about. Not a top priority but lingering in the background…cont.

Will I remember you?

Who doesn't want to go places! Fourteen million people visit the Pyramids of Giza each year. The experience of being in the presence of a wonder of the world is breathtaking. You have to pitch yourself. It's hard cont.

Fake Harmony!

In the end, there are only two key questions the world asks of us: Who are you? Where are you going? (The same goes for your brand) Unknown. Fake harmony A new expression that I hadn’t heard of cont.

Who said this?

A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures. Michael Eisner This is both brand and life speak! Two things for two reasons - you build cont.

All good things come to an end

A strong consistent brand, built up over time, is the best guarantee of future earnings. My current obsession The book MAU MC 24 Design Principles for Massive Change by Bruce Mau. I read a chapter, take notes, summarise cont.

A cinematic experience!

Whatever you are creating, start by designing the time that it will inhabit. Time is the one commodity that is profoundly finite. Once a moment passes, you can never get it back. A great time lives happily in cont.

$7m Ad spend for a 30 sec spot – Would you?

TOP 3 PICKS: #1 'DunKings' starring Ben Affleck, Jennifer Lopez, Matt Damon, Tom Brady - brought to you by Dunkin Donuts. This is super fun - seeing big stars 'take the mickey'! Does it make me want to buy cont.