The Long Run
Picture us running a long run together. At each key milestone we review what worked and didn’t work, we reset what we need to, and then work towards the next milestone.
The benefit of this comes through time. It’s not a quick fix. It’s a steady build. Yes there will be short term gains we can capitalise on, and we will, but the real impact comes when we can impact long term strategic decisions that make significant and sustainable gains for the business.
Celeste Moroney, our Strategic lead is a gun in her field. She has worked with big business across different industries. Her highly valued conceptual skills do not take away from her ability to read people and business extremely well. She will see things you won’t. She values expansiveness in both us as individuals and how we run businesses.
The Starting Block
This is the start of approaching marketing from a total business perspective (most people think that marketing is social media. This is definitely not the case).
The purpose of ‘The Starting Block’ is two fold – we dissect what’s going on across the industry, customer and your business, and we learn loads about you in the process. It’s the difference between throwing random ideas in the air and hoping they will land, versus taking an analytical and strategic approach to developing the best way to take your business / brand to the next level.
This is a 6 week project which includes:
- An in depth market review
- Marketing Evaluation & Development Workshop
- 3x year marketing plan
Heart & Head
“A strong consistent brand, built up over time, is the best guarantee of future earnings.”
We consistency see in most businesses brands being undervalued and not leveraged to their full potential. This is the opportunity. The opportunity to create a distinct positioning that connects people with your brand.
It’s a head and heart game. We need to understand the numbers of the business and market and where we are headed. We also need to understand what makes us ‘so special’. For someone to choose your brand over and over again… then we got a piece of their heart!
Includes key phases:
- Brand Strategy & Narrative
- Merging Narrative and Design
- Brand Design
It’s so much fun. We have no doubt whatsoever that you, your team and your business will get so much out of this project
Moments of Glory
This we call ‘podium time’. Do you have a specific project in mind that you want to work on or present?
Some examples of motion projects that we have worked on include:
- Capturing transformational change in an organisation over a period of 12 months
- Communicating the value (of a business process) to potential customers
- Showcasing an industry award from the participants experience
- Celebrating a business anniversary to build brand awareness and positioning
- Create animation to share end of financial year wins and results
What makes us unique in this space is that – yes we want to produce beautiful work that the audience wants to engage with, but we also want to get a business result. Our strategic hat stays on every step of the way. From brainstorming to concepts to post production.
Think about your website in terms of your home. When people come over to your place, how do you want them to feel? Does your website represent how you want them to feel about your brand/business? This is one piece of the puzzle.
Another piece is opening up your home to not just more people, but the right people. This requires diving into what’s going on in your business, website and the market.
A big piece is the customer. Building the customer journey and optimising your website to ensure the customer has a great (functional, emotional and social) experience along with ensuring we are hitting the business goals – are both key.
The core components of building a website (home) of value includes:
- Investigation – Market & Business Review
- Website Strategy
- Content Development
- Creative Design
- Website Development
SEO, Media, Social, Campaign
If you have something specific in mind, i.e. you have your strategy and now it’s time for the rubber to hit the road, we can work with you.
After we have decided to go ahead, we will work on our own research and advise the strategic direction specific to the area you would like to focus on – as a means of driving the boarder marketing strategy.
Depending on the project, we typically have the following structure:
- Briefing stage
- Present strategic direction – why, what and how
- Start – Set-up month (this may be shorter or longer)
- Monthly ongoing + reporting
A succinct framework for articulating marketing results and connecting them to your marketing strategy.
We developed ‘The Run Board’ specifically for Marketing Directors and Managers, CEOs, General Managers who don’t need all the tactical result details, but need to see how the ‘tactical’ is impacting the long term strategy.
The big win of having a tool like this in your business, is the opportunity to clearly show the power and importance of marketing and how your investment is driving brand equity and business revenue.