The mastery is in identifying the insights and the action required that will propel your business forward. Discerning the next steps that will have the most resonance for the business, the brand and the market.
Identifying areas of growth based on results, positioning, operations, product/services pipeline, market and industry research and marketing presence/effectiveness.
A deep dive market analysis, covering consumer, industry, competitors and trends. Research for business sake not research sake.
We both facilitate and contribute business thinking. Start and End with clear actionable outcomes. Workshops include: Business Planning, Marketing, Branding, Innovation, Customer Journey.
We always start with the business direction first. Great if you have this already. If not, we can help you. Understanding as much as we can about your total business is of the utmost importance.
Vision, Mission, Objectives, Situational Analysis, Customer Profile / Target Market, Marketing Strategy, Branding & Key Messages, Marketing Planning & Budgeting, Implementation, Marketing Management
It’s very easy to become lost in the digital world. Having a clear path to how you approach this space will pay back in time, quality. Not to mention having your digital strategy aligned to your business goals.
Brand & Design Strategy
Your brand, if developed and managed well, will carve out a very nice space on your balance sheet. We can help you build your brand so it drives business growth and sustainability.
Content speaks volumes. Have a plan around your objectives, channels, key messages, target market segments and then report regularly on the performance. We come from the approach of adding value to the audience in a way that reflects extremely well on your business and brand… but doesn’t feel same same.
Customer Journey Strategy
Understanding the customer journey so you can influence it going forward through your business processors and communications will become the entry level of being a competitive business. Creating a customer funnel that your interactions / communications parallel.
An idea is only as good as the implementation. However, both strategy and implementation are of equal importance and contining strategic thinking through to implementation phase is also what we do.
Website / App's
We build Websites and Apps to assist driving your business and marketing objectives. While design is very important, so too is planning. Building a great website is a combination of creating functional and aesthetic appeal for both the business and the end user. You can also speak to us about E-Commerce sites, or the design & development of HTML5 display advertising.
Games with purpose. A visual motivator to encourage customer engagement, staff engagement and business progression. We have worked with large FMCG clients in building a gaming program to encourage customers to continue purchasing their product through the convenience channel.
Our definition of good advertising: Clear objective, Clear message, Brand Aligned, Medium Aligned (Outdoor, Print, Digital, etc), Doesn’t feel like advertising wallpaper.
We have a lot of experience in packaging design, claims, copy writing, product segmentation in packaging, brand positioning and creating optimum shelf presence. We combine the business opportunity with market insights to create the ideal product positioning.
We can take care of all the elements – the message, design, database management, and reporting. Our strength is creating content that will resonate and cut-through. Putting the effort in upfront makes all the difference to your message and business/brand perception.
Content planning, copy writing, creative designs, scheduling, reporting… We cover all aspects of your social media channel. We can help you with all or one area. Our approach to social media is very strategic. The role it plays should be purposeful – to both the business and audience.
Connection, rapport, trust, influence, consideration, conversion…. The power of good video. Talk to us about video for your website, E-Marketing Campaign, YouTube Channel, Next Corporate Event, etc.
Events to build connection. We work with you to understand the environment so we can create a plan that covers – objectives, visual stand-out, return on investment, leverage, post event leverage.
Get in touch!
If you are looking for a Marketing Strategy or Creative Partner