The Start of the year is a good time to remind yourself of why you do what you do. It helps you do one of three things: bring yourself even closer to your business, realise you may need to make some changes, or evacuate the dance floor completely.
Why do we do, what we do? Our Top 3.
1. We like action.
We like the talk, but we like the action a whole lot more. We don’t see the value of investing precious time, otherwise. We like the kind of follow-through that not only takes you to the finish line but past it.
Looking back on the last 12 months it’s become clear that our business strongly resonates with businesses that have big dreams, take action, are brave and willing to try new things. In most cases we have found this synergy with Start-Ups and SMEs, with the exception of big businesses who don’t let big get in their way.
2. We love brands. We completely get and live by the value of building a brand as a business asset.
Authentic brands. Brands that know who they are or want to become a lot more clear about who they are. Brands that are there for more than the cash grab. Brands that want to create an unforgettable experience for anyone and everyone that interacts with them. Brands that have a beauty that transcends the product itself. Through a customer’s eyes it feels effortless, natural and better than good.
Branding is never lost on any business or product. If done well, it will deliver beyond what your mind can comprehend. What was the Internet before Google? Car Sharing Before Uber? Electric Cars Before Tesla? Fast Fashion Before Zara?
3. We want to do business differently.
We want business to be fun and inspiring. We want business to be genuine. We want business to increase our energy, not deplete it. We want business to be more than just the balance sheet. We want our business to collaborate and find strength in diverse thinking. Most importantly we want business to be a continuation who we are and what we value.
What’s your top 3 for 2018? Why do you do what it is you do? Join the discussion on facebook