When we give love, we get love!! …. A sound marketing strategy to deepen your connections and relationships, across everyone that interacts with your brand: staff, customers, suppliers, board members, investors, communities, etc.
Given the vast number of brands vouching for attention, connection and dollars – it’s never been more important to lead in this way. There’s a catch though… the love you give needs to be honest and real. It needs to come from an authentic place. People are smart, they will sniff out ‘token gesture’ and it will have a detrimental impact on your brand.
So where do we start? Before we think about how we show love, we need to take a look inside and understand who we really are. It’s the combination of what we do, how we do, why we do it, where we do it and who does it – the reason why someone chooses to invest in your brand, work for your brand, innovate with your brand, support your brand or buy your brand!
Your Brand truth.
Who are you?
The knowing is the most important. We all have the knowing, it’s the reason why we do what we do. Sometimes we don’t know, we know. Sometimes we become distracted and have lost the connection to our knowing. Other times we cannot find the words or a means to simplify the message / story.
When we have reconnected / realigned with our knowing, it’s important to then embed this into everything we do. This is the building of brand. We are forever building our brand – as we evolve, as the world evolves, as life evolves. We are also forever sharing our brand – with people that will one day see our brand as an important part of who they are.
so we better get started!
Firstly know that there is a difference between brand and branding. Brand is the who we are and the meaning we bring to people’s lives, Branding is the words, symbols, images, sounds, movements that represent the brand. They remind us of what the brand stands for.
Brand is a long game. It never ends. You are continually building and evolving. It’s not a one person job. It involves everyone who connects with your brand. This is the fundamental reason why getting clear on who you are is so important. Otherwise you will be pulled in all different areas, creating inconsistency and confusion and missing the opportunity to convey your true value.
The beautiful thing about building a brand is that the more connected people become, the more they feel a sense of ownership of the brand. It becomes a part of, not just their lives, but who they are.
Like the legendary Johnny Farnham, Celeste is The Voice. Not entirely sure how to label her as she straddles a number of fences around bloody big paddocks. Sales, marketing, print, online, e-commerce, thought leadership and campaigns.
It’s rare to see someone light up in equal amounts on delivering strategy and execution, and I think this is why Celeste has the X factor.
When I started working with Celeste, I had no idea of what the difference between brand and branding was. I thought I might be getting a shiny new logo but what I got was so much more. From our initial consultation and exploration, through to the production of my brand manifesto, she has taken me on a journey of discovery of myself, my clients and the impact I want to make in the world.
Celeste is an inspirational business and thought partner. She is fully invested in me and my success, and cares deeply about my work, my brand and my message. And it’s fun. Our conversations and planning days are punctuated with lots of laughs, whilst getting the work done.
I would recommend Celeste and Run Partners without reservation. Her commitment, experience and creative talent is the difference that is making a difference to my business and enabling me to level up.
Frankly, I just love working with her.
The perfect business to down-load on. They then slice, dissect, rebuild, and present back – a processed approach that includes both business and creative thinking with clarity.
Nothing is ever too much. I find them highly attentive.
Brand Next Level! – Our latest post
$7m Ad spend for a 30 sec spot - Would you?
TOP 3 PICKS:
‘DunKings’ starring Ben Affleck, Jennifer Lopez, Matt Damon, Tom Brady – brought to you by Dunkin Donuts.
This is super fun – seeing big stars ‘take the mickey’!
Does it make me want to buy Dunkin Donuts? No. Does it make me like and appreciate Dunkin Donuts? Yes! Have I paid more attention than I ever would to Dunkin Donuts? Yes!
This is the power of building awareness and consideration. It can lead to trial and eventually customer love – if nurtured correctly.
Note – Nurturing your customers from brand awareness to brand love is not only applicable for consumer facing brands. it also applies to B2B.
Love is love!
Anything with Vince Vaughn – I’m in! One of my favourite actors ever. Just hearing him talk makes me laugh. (Please watch Couples Retreat, The BreakUp and Wedding Crashers).
I am personally not a fan of showing betting ads in sports games. I am a fan though of this script and delivery.
Will it give then a 3:1 ROI (which is what the expectation is around super bowl commercials as quoted by one news presenter… however dependent on the business strategy)?
Well if you are expecting 100 million + viewers – there’s a very good chance!
The power of music! Thank you Neil Diamond!!
A stand out spot amongst the pop culture super bowl spots of 2024. It’s highly emotive. A beautiful spot for Volkswagen. So good that I nearly forgot their $30 billion fines and damages for installing software in their diesel-powered cars to cheat on EPA emission tests in 2015. Since then, they have turned the tables around and established a Sustainability Council and in 2018 took a world leadership position in with ‘New Auto’ – putting in place a compelling strategy in shaping future mobility and the value chain.
Towards the end of the ad spot they showcase their latest products. A great combination of nostalgia and contemporisation.
And just like that… we are back in the combie!