What We Value
1. Strategic Thinking in everything we do
2. Taking action – Not just talk.
3. Honest Brands, Honest People, Honest Talk
4. Discipline & Creativity – Both as important as each other
5. Team Sports
6. Uncomplicating Marketing
7. A Marathon mindset (I.e. Sustainability)
What We Do
Our core business is focused on Marketing Strategy, and the delivery of the key Marketing areas below. We work with clients in the following two ways:
Monthly Retainer Model. Based on you your business size and aspirations we will customise a model that encompasses both marketing strategy and implementation. The benefit of this working relationship is having the continuity and consistency of a marketing expert working very tightly with you to achieve your business goals.
Project Specific. You brief, we deliver. Our approach to projects, always encompasses strategy, to ensure that the thinking is done upfront to optimise the final output.
Marketing strategy bridges the gap from where you are to where you want to go. This Strategy encompasses business modelling, industry analysis, customer review, customer journey analysis and ideation, brand positioning, communication channels, key messaging, 12 month planning.
Brand Strategy & Development
This is if you are serious about building more than a lead generation business, but also a recognisable and distinguishable brand in the market. That will one day sit on your balance sheet. This is more than logo development. It’s the creation of value to all your stakeholders.
CONTENT STRATEGY & IMPLEMENTATION
There are copious means of communicating today. than there has ever been. But there is also more competition. Cutting-through isn’t pie in the sky stuff, it requires an understanding of your business/brand positioning, your customer (who are they and what they do, etc), creativity in both messaging and approach, and a ROI mindset.
WEBSITE PLAN & DEVELOPMENT
Your website is your shop front, where you invite people to visit, learn more or purchase. It should be representative of your business positioning. How it looks, what it says, what products you provide, the tone, useability.. It’s the complete customer experience. Your website is, in most cases, the first point of contact. Worth the investment, everyday of the week.
Other Projects We have Worked On
Business Process Workshop
Vision, Values & Value Proposition Workshop
Customer Program: Plan, Creative & Copy
Linked In Strategy – Personal Branding
Award Submission Application
Reviewed App User-Experience and Design
Research Group Facilitation
Strategised and created Government pitch document
Email Marketing Automation
Executive Group Facilitation
Implementation Plan (from major group consulting company document)
Internal Marketing Planning Workshops
Concept Development – Products & Services
COMPANIES WE HAVE ALSO WORKED WITH