Apple are the masters of brand. Why?
Because they take their future aspirations, who they are, what they’re here for, what they do, how they do it, what makes them different, what they value, their personality… and thread it through everything.
Here is their latest step up in owning ‘next’ for their brand.
Note, there’s more going on than the obvious message. I’d be interested to know what you think this says about Apple in both who they are and where they are headed.
Have a beautiful day.
Whatever you are creating, start by designing the time that it will inhabit. Time is the one commodity that is profoundly finite. Once a moment passes,
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I came across the word ‘Lagom’ (pronounced “la-gum”) recently. It’s Swedish and means, just right. Not too much. Not too little. I wrote it on
Apple are the masters of brand. Why? Because they take their future aspirations, who they are, what they’re here for, what they do, how they do
Recently I have been involved in interviewing candidates. The age old question resurfaces: Do you go with who you think can do the job or do