Apple are the masters of brand. Why? 

Because they take their future aspirations, who they are, what they’re here for, what they do, how they do it, what makes them different, what they value, their personality… and thread it through everything. 

Here is their latest step up in owning ‘next’ for their brand. 

Note, there’s more going on than the obvious message. I’d be interested to know what you think this says about Apple in both who they are and where they are headed. 

Have a beautiful day.